We designed the key visuals and styling for <modular scape>, an exhibition celebrating the 60th anniversary of the USM Haller System, hosted by SPACE+LOGIC. The exhibition expands USM's philosophy into the concept of a "Scape" (Landscape), presenting the 'potential for a new order' beyond simple structure through three distinct scapes.

PINKWONDER is a clean beauty lifestyle brand that captures the purity and integrity of nature. The white acrylic base reflects our clean and minimal identity, while the soft hues of each product line are gently accentuated to convey their unique character. Each acrylic board has been thoughtfully standardized to allow versatile and harmonious display arrangements across the brand’s collections.

Sonsoo Attique creates special moments where individuals can encounter their better selves. In the midst of everyday life, we invite you to pause, reflect, and rediscover the possibilities within. Inspired by the meaning of “Sonsoo”, which signifies “by hand” and “with sincerity,” every detail is prepared with thoughtful care and dedication. Each experience is designed exclusively for you — refined, heartfelt, and timeless. What we offer goes beyond a fleeting moment of satisfaction. It is the beginning of an eternal journey where you continuously discover and evolve your own beauty.

THE CHIX is a brand that sets a new standard of allure in femininity. What we focus on is not the superficial beauty of appearance, but the confident attitude of modern women who lead their own lives with style. At the heart of THE CHIX lies a natural aura born from genuine confidence and professional poise, capturing the balance of three essential senses. Refined professionalism that reveals itself even in unseen moments, understated elegance that subtly radiates, and a distinctive charm that cannot be imitated — together, these define the true identity of THE CHIX.

Moonbo Hotpot is a restaurant in Cheongdam, Seoul, for which we developed the brand identity and application design.
Meaning “a gateway to genuine hospitality,” Moonbo invites guests to experience authentic flavors crafted from the freshest ingredients, including organic vegetables sourced from across the country, premium cuts of meat, and the finest seafood, creating a dining experience that warmly welcomes every guest.

We designed the signage and application system for the second ARK Atelier store in Hannam-dong, Seoul. Centered on ARK Atelier’s signature graphic motif of pixels, the project integrates diverse materials such as acrylic, cement, 3D printing, and steel to express the brand’s experimental and dimensional identity across space and graphics.

We developed the brand identity for JYS PRODUCTION, the creative studio founded by Jo Yong-seok, the creator of the webtoon Wind Breaker. Drawing inspiration from powerful subcultures that stand apart from mainstream culture, JYS PRODUCTION builds narratives of continuous, unbroken flow. Through these storylines, the studio delivers deep, resonant messages and expands the webtoon into a broader cultural movement.

Highfive Architects (HFA) is a Seoul-based architecture studio founded by architect Hongman Jang. As its name suggests—symbolizing connection from heart to heart—HFA values the seamless linkage of people, nature, architecture, neighborhoods, and culture. Beyond creating physical spaces, HFA aims to design interactive environments where people and surroundings inspire one another and generate positive experiences.
The studio’s emblem draws inspiration from architectural mass and the moment of a high-five, visually capturing the essence of interaction and the spirit of connection that defines HFA.

We curated an exhibition reinterpreting Arper’s Catifa Carta through the innovative material of PaperShell, exploring the principles of circulation and regeneration. The exhibition focused on how sustainable material innovation can generate new ecological values within design.

We designed the objects and displays for the aesthetic brand Phymongshe, which seeks to build deep connections with its clients through a delicate touch. Drawing from the brand’s three core keywords Touch, Mindfulness, and Silhouette we created bespoke objects that, together with the products, visually convey the brand’s values within the showroom space.

Nestled in nature’s beauty that changes with each season, Four Seasons Hospital offers a serene environment for rest and recovery. Here, everyone can rejuvenate through the healing power of nature, gaining fresh inspiration for life and embracing a vibrant, wellness-focused lifestyle.

The special package and invitation of “ORR SEOUL ART & SOUND,” an event commemorating the first anniversary of ORR Seoul’s flagship store located in Hyochang park, were planned and designed with the inspiration of Choong-jae Kim’s object “newborn 3”.

The wedding photo studio brand ‘Nunoma’ by Noma House is a space that brings out inherent beauty with a dynamic perspective, creating new experiences and unique stories for each customer.

Bricklane Burger is a handmade burger brand that launched its first store in Sindang-dong in 2022. As the name suggests, the brand is being developed with the motif of the freedom and artistic vitality of London Brick Lane. Bricklane Burger makes burgers so that artists can think of the essence of burgers and feel their original taste, just like the process of completing their works. In the process, we strive to remain a good memory for customers with a witty attitude. Along with a variety of burgers, including Bricklane Burger, the signature menu of Bricklane Burger, Avocado Burger, and Scott Egg Burger, they are offering a variety of menus tailored to tastes, including fried, shakes, and drinks with sauce.

A MARKET is a baby clothing brand that has been with customers for a long time to share the growing process of a child and to trust that time. Various design developments show a new look every season, but the essence that has not changed was always together. When you think of children’s clothing, A Market wants to be the first brand that comes to mind with a “Always.” AMARKET focuses on ‘Always’ and further delivers new and surprising developments and happy services, delivering reliable value.

HER&SHE is designed inspired by silhouettes or flexible lines that symbolize women’s elegance, deploy a brand with delicate and love.

INFEELD is located in Son Heung-min Sports Park. It is a cafe where you can feel it on the field. Created as a compound word of Field and Feel, INFEELD completes a relaxing coffee break in the tense daily life. Ultimately, we aim for dismissing our stress by stretching our mind.

HOUSE5 is a housing service that comfortably accommodates all sensible things. By using cost and materials wisely, we complete home as relaxing and inspiring spaces for the conscious.   

Understanding is a brand that expresses the specialness of everyday life in a more basic and modern senses. Modern clothes in a thoughtful detail and simple wit for natural and valuable daily life.

ORR, a brand that realizes the original value of the product, will introduce a fashion product that advocates “a unique beauty that is completed over time.” It reinterprets the classic atmosphere and silhouette to create products that are faithful to the basics, and implements delicate details and modern designs based on in-depth research on women’s proposals.

Director Ko Hyung-wook’s Ark Atelier is a space where people who seek beauty gather to express and create freedom. He applied his strong belief in beauty as an identity to represent ark designers as a group of design monsters. We designed a balanced logo type that takes the shape of an ark and completes several pixels in it.

Chosim is a Korean restaurant created by two friends, Kim Kang-yeol and Moon Se-hoon. With their overflowing enthusiasm and motivation, they chose the brand name “CHOSIM” to return to the mindset they had when they first started their business. The tagline “After losing your focus. Go to the CHOSIM” implies that it is a place where guests visit like a hideout and hope that this is a space where they can reflect on their first mind. The Chinese characters and English tag lines are used together so that the power given by the word “CHOSIM” can be felt in the logo type, and the bold strokes of the Chinese characters are designed in a solid shape like the first mindset.

DOCENT EGO serves as a guide to finding your hidden inner self through well-selected wear. DOCENT EGO is a select shop where you can find the balance of your tastes and make your blurry appearance more clear.
This is a place to face another me and a place to be reborn. Figure out who you are with DE.

Onlygo is a restaurant prepared for social casual dining. We do our best to have a meaningful time with people around us through a special meal. We hope you enjoy the carefully selected menu at Onlygo and continue to spend time with your loved ones.