Blue Elephant is an ever-growing brand that creates and leads a distinctive eyewear culture. Combining aesthetic functionality with accessible pricing, it has established itself as a fashion-forward eyewear label that transcends generations and cultures.

The specially developed Exclusive Line showcases unique design and material colors, marking an important starting point for introducing fresh visuals and distinct value that only Blue Elephant can deliver. As part of this brand evolution, we also designed the wall graphics and floor pattern graphics for the newly opened Myeong-dong flagship, translating the brand’s identity and narrative into an immersive spatial experience.